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Why Aren't Leaders Doing THIS?!

Jul 03, 2026

 YouTube Version (If You'd Rather Watch 👉) https://youtu.be/672mYJ74-uo?si=9_Dxc_u2-hoPiVe8


CORPORATE AMERICA NEEDS A LEADERSHIP AWAKENING

Something is deeply wrong in the American workforce. And most leaders have no idea they're the cause of it.

According to Gallup, only 23% of employees worldwide are engaged at work. That means 77% are either checked out or actively working against their organization.

Here's what's interesting: 71% of Gen Z would actually take a pay cut for more meaningful work. They're not asking for more money. They're asking for purpose.

And here's the kicker: leaders account for 70% of what determines whether people are engaged or disengaged. That means this isn't a personnel problem. This is a leadership crisis.

And there's a cost to this that no spreadsheet will ever capture. And by the time most leaders figure it out, it's too late.

I've spent over a decade as a pastor and leader — building teams, developing culture, and investing in people. And what I'm watching happen in the American workforce right now is keeping me up at night.

And here's what I realized — they're not tired of work. They're tired of working for bosses instead of leaders.

There's a difference. A boss focuses on results. A leader focuses on people. A boss chases the bottom line. A leader builds legacy. And when you work for a boss, you feel it. Your work only benefits them. You're extracting value for someone else's gain. So of course you're miserable. Of course you need to be paid to show up.

That's the state of corporate America right now. And it's broken.

But there was a time when this wasn't true. Look at World War Two.

General Motors didn't just make cars anymore. They made 119 million artillery shells. 206,000 aircraft engines. 13,000 Navy fighter planes. Tanks. Trucks. They shifted their entire operation from automobiles to weapons production.

Ford's Willow Run factory produced one B-24 bomber plane per hour. One per hour.

Why did this happen? Because the mission was clear. The purpose was real. Everyone knew what they were working toward. The home front and the war front were aligned. And because the mission mattered more than profit, people showed up differently. They worked differently. They sacrificed differently.

That's what purpose-driven leadership looks like at scale.

Corporate America has forgotten that. We've gone back to extraction. Back to the bottom line. Back to bosses instead of leaders. And the proof is in the numbers — 77% of your workforce is telling you exactly that.

But don't just take history's word for it. Let me show you what purpose-driven leadership looks like in the real world, right now.

I have a bunch of volunteers on my team that collectively contribute anywhere from 150 to 200 hours or more per week. Completely free. No paycheck. No benefits package. No stock options.

These are people with jobs, families, and full lives. And yet every single week, they choose to show up and give their best. Not because they have to. Because they want to. Because the mission matters to them that much.

Do you understand what that means in dollar terms? That's the equivalent of multiple full-time employees. Hundreds of thousands of dollars in labor happening voluntarily every single week.

Meanwhile, I'm watching corporate leaders struggle to keep paid employees motivated. Burning through money. Drowning in turnover. And still haven't figured out why it's not working.

The difference isn't the paycheck. The difference is purpose.

I have a close friend who is a leader at a major financial corporation. He reframed his entire organization's mission. Instead of "make money," it became "fight poverty." Now, his people are building wealth for clients, but they're doing it with a spirit of generosity. They're helping people become more wealthy so those people can be more generous. The work stayed the same. The why changed everything.

People enjoy working for him because the mission is real.

Here's what I've learned: when work is only designed to benefit the boss, you'll always need to pay people to tolerate it. But when work is about something meaningful — something that serves others, something that leaves a legacy — all of a sudden, people volunteer for it.

When you make the goal greater than any one person, when you shift the attention off yourself and onto something everyone feels is meaningful and powerful, that's when you get real results. That's when culture becomes unshakeable.

And once you've built that — once you've tasted what a truly mission-driven culture feels like — you'll realize it was never just about being a better leader. It was about building something that outlasts you.

And here's the sobering truth about everything you're building — you can't take it with you.

Because eventually, it all goes back in the box.

One of my favorite games as a kid was Monopoly. The worst part? Cleaning it up when the game was over. Putting all the pieces back.

Here's the reality: eventually, after the game is over, it all has to go back in the box. The money, the profits, all of it.

When it comes to your life and your leadership, it all goes back in the box.

So here's the question: When it all goes back, will you be happy with how you led?

Did you build something worth fighting for? Did you create a culture that matters? Did you impact people in a way that lasts?

Or did you make it all about the game? All about the box. About the bottom line, the quarterly reports, the extraction of value?

I've been a pastor for over a decade now, and I believe that this life is a test. Not of how much you accumulated, but of how faithfully you invested what you were given — including the people entrusted to your leadership.

The leaders who will win in the next decade won't be the ones chasing the bottom line. They'll be the ones building a mission worth fighting for. The ones who understand that when you make the goal greater than any one person, when you make it about service and legacy and doing something that actually matters, that's when everything changes.

So here's my challenge: Are you a boss, or are you a leader?

If you're leading like a boss, stop. Your people are waiting for you to lead them toward something worth fighting for.

It's time for leaders to wake up. It's time to remember what purpose-driven leadership really looks like. It's time to leave a legacy.

Somewhere on your team right now, there is someone who is capable of giving everything they have to the right mission. They're just waiting for a leader worth following. Don't let that be wasted. You can be that leader.

I want to leave you with three exercises that can help you find and test the depth of your mission and purpose.

The Eulogy Question: Ask yourself this: what do you want people to say about you at your retirement party? Not about your revenue numbers or your market share. About you. About what it felt like to work for you. That's your why.

The Volunteer Test: Here's a simple test: if you stopped paying your people tomorrow, would any of them still show up? If the answer is no, you don't have a mission yet. You have a transaction. Start there.

The Legacy Question: Take 10 minutes. Write down the answer to this question: if my organization disappeared tomorrow, who would actually miss it? Not the shareholders. The people it served. If you can't answer that clearly, you don't know your mission yet.

I'm rooting for you. I'm praying for you.

Keep fighting the good fight.


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